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Writer's pictureSarah Bishop

Welcome to the Fortify Health Coaching blog!

Updated: Nov 29, 2023

Statement of Purpose

Empowering individuals to break free from the shackles of quick fixes and fads, we, at Fortify Health Coaching, embark on a journey of lasting transformation. With unwavering commitment, we guide you towards a life where health and well-being take center stage, not as a fleeting trend, but as an enduring lifestyle. Together, we rewrite the narrative of struggle into one of resilience. We believe that true vitality encompasses not only physical strength, optimal hormonal health, but also global well-being, enabling you to thrive in every facet of your life.


The Story Behind Our Logo

Do any of these symbols look familiar? When Fortify emerged into more than just an idea, we brought our heads together to create a logo that would symbolize what we're about. After weeks of tossing ideas back at forth, we decided to look to the quite literally look to the stars for ideas. That's right, astrology was the inspiration behind the Fortify Health Coaching logo! Meredith's Sun sign is Libra, the symbol for Libra is the scales or a setting sun. Libra seeks balance and equality, carefully weighing matters and seeks harmony. Sarah's Sun sign is Aries, symbolized by the ram. The ram approaches life head-on and is a symbol of leadership. Aries is an innovator, brave and positive. Together we found our signs captured key elements of what we stand by at Fortify Health Coaching. A shield encompasses the scales and the ram, symbolic of the strength and confidence we aim to instill in our clients, as well as the boldness in which we move forward to re-write the industry narrative.

Stay Up to Date with Fortify Health Coaching

We hope you enjoyed learning more about our origin. We look forward to educating, empowering and being a part of your health and fitness journey.


Be sure to subscribe to our newsletter, and follow us on Instagram @fortify_health_coaching so you don't miss out on future blog posts.


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